Thai football to get Fifa Coke windfall

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Thai football to get Fifa Coke windfall 
The Nation: 18 Jan 2010
Cocacola pour Bt120m into Thai football
By The Nation

CocaCola have added more fizz to Thai football by announcing a massive Bt120million commitment to support the game here in 2010.

As an official sponsor of the Fifa World Cup, CocaCola is also backing the Fifa World Cup Trophy Tour, due in Bangkok on January 22 and 23 on the 5th floor of Siam Paragon. The fizzydrinks king sponsors the Thai Premier League and will continue to support young talent through the Coke Cup Youth Football Championship.

The announcement was made at a recent press conference attended by Worawi Makudi, president of the Thai FA, standing centre, and senior executives of the CocaCola system in Thailand including Jorge Garduno, general manager of CocaCola (Thailand), Pornwut Sarasin, vice chairman of ThaiNamthip, Col Patchara Rattakul, COO for Haad Thip, and Chanisa Kaewruen, CocaCola marketing director.

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hree Thai teens will be the official FIFA flag-bearers leading the English national football team onto the field during the World Cup soccer match between England and Argentina on June 7. The move is part of Coca-Cola's campaign to bring the excitement of the World Cup to Thai fans.  Eric Kitjatanapan, PepsiCola (Thai) Trading's general manager - beverage, described 2010 as a golden year for football, when all eyes will be on Africa - and especially on South Africa, which hosts the Fifa World Cup. Pepsi's campaign is headlined by eight of the world's top footballers, plus Akon, the SenegaleseAmerican king of hiphop, and Zani, a young Thai who has joined Akon and 15 others to record the Pepsi football anthem.