Bangkok to Become World Book Capital in 2013

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Bangkok to Become World Book Capital in 2013
Tan Network 2011-03-23

The Bangkok Metropolitan Administration announced that it will promote Bangkok to become, what is being called, the World Book Capital in 2013.

The Deputy Governor of the Bangkok Metropolitan Administration or BMA, Taya Teepsuwan said the office will promote Bangkok to become the World Book Capital in 2013.

The plan will promote reading habits among residents, after studies have found a decline in average reading in the city.

The BMA will sign a Memorandum of Understanding or MoU with 50 different organizations to proceed with its strategy to develop learning and raise living standards for Thais through improving Thai people's ability to think.

The strategy includes, promoting social visions by advertising through different channels.

The Bangkok governor will sign the MoU to promote reading among all institutes in the city.

The BMA will promote the Read on the Move campaign to make reading available on the sky-train BTS, subway MRT, BRT express bus, regular buses and taxi users.

The office will also organize a variety of reading activities to attract readers such as creating reading street, book commenting, and meet the author from the Bangkok Young STAR Writer program.

With its attempt to turn Bangkok into a society based on wisdom in the future, BMA will bid Bangkok for the name “World Book Capital of 2013”.