Thailand's computer market recovering

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Thailand's computer market recovering 
Bangkok Post: 4 Aug 2010
COMPUTER SALES
Thailand's PC market recovering


The Asia-Pacific excluding Japan PC market grew 15 percent sequentially and 36 percent year-on-year in the second quarter to reach 27 million units. Meanwhile, Thailand's PC market is recovering after political turmoil, according to IDC.

Bryan Ma, Associate Vice President of Asia-Pacific Devices and Peripherals Research at IDC, disclosed preliminary results showing that the PC industry was just 1 percent below forecast, as better-than-expected desktop PC shipments helped to offset the shortfall in portable PCs.

"The second quarter grew 15 percent sequentially and 36 percent year-on-year to reach 27 million units. Portable PC shipments in markets like China and Indonesia came in short of our aggressive forecasts this quarter" he said.

"But heavy demand for notebooks will still be a key driver in the upcoming years despite potential competitive pressure coming from media tablets like Apple's iPad."

Fortunately, Thailand was able to recover more quickly than expected towards the end of the quarter as the political turmoil subsided, thus helping the entire market there. Singapore was also on track despite earlier concerns about limited sales.

Lenovo continued to lead the region while rival HP continued its downward slide, in part as it came off its strong performance in China last year. The commercial sector helped Dell sustain its third-place position given the vendor's historical strengths in that region.

In the second quarter, Lenovo continued to lead the region with a 20.3 percent share while HP slipped 11.6 percent. Dell ranked third at 9.6 percent. Acer and Asus shared 8.7 percent and 5.2 percent, respectively.

http://www.bangkokpost.com/tech/technews/189366/thailand-pc-market-recovering